Online Advertising, Promotion and Security
Submitted by admin on Tue, 08/14/2007 - 13:16.
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Online Advertising
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.
Billboards and street advertising in
Shinjuku, Tokyo, Japan, (2005)
Online advertising is advertising on the Internet. This particular form of advertising is a source of revenue for an increasing number of websites and companies.
There are two sides to online advertising, a legitimate one and an illegitimate one. The legitimate side of online advertising includes search engine advertising, advertising networks and opt-in e-mail advertising. The illegitimate side is dominated by spamming.
Though the range of advertising options has expanded since in the commercialization of the Internet, the use of rich media and static images is extremely popular. The ever-increasing audience of online users will likely continue to be a major advertising market.
by MultiMedia and Nicolae Sfetcu
This guide is licensed under the GNU Free Documentation License
Online Advertising, Promotion and Security
- Advertising
- Search engine optimization
- Spam
- Spyware
- Adware
- Online marketing
- Affiliate marketing
- e-Mail marketing
- Telemarketing
- License
Online Advertising, made by MultiMedia | Free content and software
This guide is licensed under the GNU Free Documentation License
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